Motherlight
Prepared for Arsenal Football Club

Ecommerce imagery proposal

Photography, motion and post production for the Arsenal online store.

October 2026
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01\ Why Motherlight

One team, one roof, end-to-end production.

Ecommerce, campaign or editorial, the same team plans the shoot, runs the day and finishes your files. Our clients get one point of contact, keeping communication clean and direct.

The space is ours, so nothing is squeezed around someone else’s booking.

Everything in house
Shoot, production, retouching and podcast recording happen under one roof in Shoreditch.
Minutes from Old Street
Goods lift, parking, kitchen, breakout space, changing facilities and private restrooms on site.
One point of contact
The same person answers on day one and on delivery day.
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02\ Services

Everything a brand needs, in one building

01Hanging flatsGarments shot on the hanger to show drape, length and line.
02Flat laysStyled overhead flat lays, front, back and detail, squared to your grid.
03Ghost mannequinShape and fit without a model, finished in post so it reads as worn.
04CastingModels suited to the brief, from a network we work with regularly.
05ProductionStyling, crew and locations for stills and motion, booked and run by us.
06Post productionRetouching, colour and exports built to your spec sheet, so files drop straight into the site.
Service 01 · Hanging flats04

Garments on the hanger, shown as they hang.

Hanging flats show drape, length and the line of a garment without a model. Each piece is steamed, pinned and lit on the same rail position, so front and back views match across a range.

They work as a lead image for knitwear and outerwear, and as a fast route to a complete gallery when on-model shots follow later.

Hanging · Front
HANGING · FRONT
Hanging · Front
Service 02 · Flat lays05

Laid flat, styled and squared to the grid.

Flat lays are styled by hand and shot overhead, with sleeves, collars and hems set the same way for every piece. We light for the material to give each product the perfect environment for capturing its character.

Front, back and detail crops are shot in the same session, so a launch set comes back complete rather than in pieces.

Flat lay · Front
FLAT LAY · FRONT
Flat lay · Front
Service 03 · Ghost mannequin06

Shape and fit, without the model.

Ghost mannequin shows a garment with its natural volume. Each piece is shot on a form, then the neck, inner collar and back are combined in post so the result reads as worn.

It suits outerwear, knitwear and tailoring, where structure sells the piece, and keeps a range consistent from one drop to the next.

Ghost · Front
Ghost · Front
Ghost · Front
Service 04 · Casting07

Casting, matched to the brand.

We cast from agencies and models we work with regularly, and every face is chosen for your brand and the brief. For this batch we cast several models to show range across the collection, all shot on the same set and test lighting.

EvansMODELS1
JamesFORTE MODEL MANAGEMENT
MichealFORTE MODEL MANAGEMENT
RevNEVS MODELS
Service 04 · Casting film08

The casting, delivered to you.

Shortlisted models filmed in the studio, so you can see movement, fit and presence before the shoot is booked.

Our relationships with London's top agencies give us access to a range of premium local and international talent.

Service 05 · Production09

Models, artists and an expert creative team.

A shoot is more than the camera and the lights. Our network connects you to models suited to the brief, and to a roster of makeup artists we work with regularly rather than book blind.

Casting, styling, crew and locations are booked and run by us, so you have one number to call on the day.

CastingModels cast for your brand and the brief, rather than whoever happens to be free.
StylingHair, makeup and wardrobe coordinated and present on the day.
LocationsStudio or on location, scouted and permitted before you arrive.
Crew and logisticsThe right team, a schedule that holds, and a running order for the day.
Service 06 · Post production10

Retouching, colour and exports are built to the spec you already use, so files drop straight into the site without a round of corrections. If you do not have a spec, we will write one with you on the first job and reuse it after that.

Image retouching covers cleanup, ghost mannequin work, skin and garment finishing, and colour matched against your physical samples rather than against a screen.

Ghost mannequin · Medium male · One fit, one crop across the range
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03\ Your store, visualised

Mock product pages.

Flat lay, hanging, ghost mannequin, detail and on-model imagery placed into a neutral product page, so you can see how they work together. 

Click through to browse the images, just like a real site!

Mock PDP {{ p.no }} / 06 · {{ p.name }} {{ p.pageNo }}
arsenal.com/shop/{{ p.slug }}
Arsenal
MenWomenKidsKitsLifestyleGifts
SearchAccountBag (0)
{{ m.caption }}
{{ p.crumb }}
{{ p.name }}
{{ p.price }}
Colour · {{ p.colourName }}
SizeSize guide
{{ z.label }}
Add to bag
Details—
{{ p.desc }}
Size & fit+
Delivery & returns+
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04\ The studio

Minutes from Old Street.

The space takes editorial, ecommerce and commercial work alike. The space is ours, so nothing is squeezed around someone else’s booking. If a set needs another hour, it gets another hour.

Daylight and blackout Full lighting list Kitchen and breakout space Changing and private WC Goods lift and parking Shoreditch, London N1 7ED
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05\ Trusted by

Brands we shoot for.

Case studies available Beulah London · Good Sunday · Away That Day Rated 5.0 from 56 Google reviews
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06\ Next steps

Where we go from here.

01Review batch 01Feedback on lighting, crop and colour from this set.
02Confirm the rangeSend us the range and we will give you a realistic count for a day.
03Agree the specShot list, file specs and turnaround, built into the schedule.
04Full on-model shootCasting and shoot days booked to cover the rest of the range on model.
Contact hello@motherlight.io 0203 432 1031 @motherlightstudios Studio 15, Shoreditch Park Studios
49–50 Eagle Wharf Road
London N1 7ED
Motherlight
Illuminating Vision · Elevating Brands